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How Affirmations Actually Work

18/12/2018 No Comments

How Affirmations Actually Work

18/12/2018 No Comments
Affirmations are simple, positive statements that declare specific goals as completed. They have profound effects on the mind, both conscious and unconscious

Affirmations are simple, positive statements that declare specific goals as completed. Although they sound super straightforward, affirmations do have profound effects on the conscious and unconscious mind. Successful people from all walks of life, entrepreneurs, bestselling authors, and Olympic legends all use affirmations to help power their success.

Affirmations work by a combination of fake it ’til you make it, and the Baader-Meinhof phenomenon, which is a particularly interesting phenomenon which occurs when the thing you’ve just noticed, experienced or been told about suddenly appears everywhere. In the case of affirmations and goal setting (your affirmations should always be related to your goals), you start to notice ways to help you achieve your goals. If your goal is to be fit, you’ll suddenly notice every gym and workout product. If your goal is to increase your income, you’ll suddenly start noticing investment and earning opportunities everywhere.

Basically, affirmations kick your creativity into high gear.

Affirmations act as reminders to stay fixated on your goals, and to discover answers to complications and problems that might get in the way. They also create higher vibrations for happiness, joy, appreciation and gratitude that, magnetise people, resources and opportunities to come to you.

Baader-Meinhoff + Law of Attraction = Win!

What makes an effective affirmation?

An effective affirmation begins with you. You need to let go of all negative thoughts and images and bombard your mind, conscious and unconscious, with new thoughts and images that are positive and in the present tense.

To be effective, your affirmation should:

  • Start with the words “I am.”
  • Be in the present tense
  • Pronounce what you want, not what you don’t want
  • Be brief
  • Be specific
  • Include an action word ending with -ing
  • Include at least one emotion
  • Be for yourself, not for others.

Here’s an example:

I am joyfully driving my Jaguar 1964 E-type coupe down the streets of London.

I am loving living in my beachfront house on the east coast of Australia, or better.

Make sure to take 5-10 minutes every single day to repeat your affirmations, preferably out loud and with energy and enthusiasm. I like to do mine early morning before I get out of bed, and as part of my night routine before I go to bed.

It’s a good idea to have a list of 5 or 6 affirmations relating to each goal of your ideal life.

How to turn bland affirmations into effective ones

Despite the popularity of affirmations, some people use bland and self-defeating mantras all the time. As you create your affirmation, remember that even tiny variations in the wording can make a huge difference in the results. Your words literally have the power to change your circumstances.

Consider the following statement:

I will quit sugar with effortlessness and delight, remembering the effects on my physical and mental health and preparing to live a longer life.

By using the following guidelines, you can transform bland affirmations into strong mantras for manifesting an enormous change in your life.

Enter the “now.”

Your affirmation must be in the present tense. Take the result you want and declare it to be true.

Be positive

The sample affirmation focuses on the sugar, the condition you don’t want. Shine a light on what you do want- to be sugar-free.

It’s important to note that our subconscious mind skips the word not. So instead of saying “I am not afraid of public speaking”, use “I feel at ease as I speak in public”.

Be brief

Shorter is better. Affirmations with fewer words are easier to remember. Especially in situations where you’re already stressed. Like before you go on stage to make your speech.


Whenever you can, affirm yourself as someone who acts. For example: “I am gratefully driving my Jaguar along an open highway.”


Powerful affirmations include both content and emotion. Content describes the specific result that you desire. Emotion gets to the heart of how you feel about the result. For a powerfully efficacious (new word!) affirmation, you need both.

“I am organised and productive” becomes “I am easily and joyously organised and productive, working on and in my business.”



You’ll know that you have an effective affirmation when you feel a surge of emotional energy- that fist pump, Yeah! Is a sure sign.

Fist Pump Success GIF - Find & Share on GIPHY

An Affirmation Makeover

Let’s go back to the first example:

I will quit sugar with effortlessness and delight, remembering the effects on my physical and mental health and preparing to live a longer life.

Using the guidelines we just talked about, we have some much more exciting options:

I am celebrating how easily I much energy I have.

I am eating healthily effortlessly, with fresh fruit and vegetables

When you’re pleased with the wording of your affirmation, use it right away. Repeat them at least 3 times daily, first thing in the morning, midday, and just before sleep. This repetition will return your focus to manifesting the life of your wildest dreams.


My favourite Affirmations

I am loving spending money on things that bring me joy

I am living my life fully and magnificently

My life is full of love, happiness and wealth in all areas of my life.

I am at ease looking at my finances.

I am so happy, and gratefully that money comes to me in increasing quantities on a consistent basis.

I am easily organised and manage my time with expert efficiency

I am joyously healthy and strong

I am living my life with courage and strength

I effortlessly make fantastic new friends

I am thankful and delighted that I have multiple streams of passive income that easily bring my goal income or more

I am happy and grateful that my income easily exceeds my expenses.

I love living in London, in my dream home.

I am creatively living with my dream job

I am enthusiastically spending time with my great new friends.

I am feeling enthusiastic, exhilarated and alive.

I am feeling relaxed and grateful to be sitting in London flat, cozily bundled up, feeling the warmth of good friends and good food at Christmastime.

I am feeling excited and appreciative to be sitting here in my suite at the Mandalay Bay Sands, overlooking the lights of Singapore after a day shopping.


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